About

Who am I?

I’m Angela Scott, the founder of The Culture Principle, with nearly 25 years of experience in the global tech industry. I’ve held leadership roles in some of the world’s largest tech corporations, leading transformations, building operational excellence, and driving strategic growth.

My focus is helping companies scale and individuals thrive. I specialise in guiding people through complex challenges and implementing strategies that deliver measurable results. Whether it's within organisations or for individual coaching clients, my goal is to unlock potential and inspire growth.

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Why I Started This Journey

The decision to step into this work wasn’t a career choice; it felt more like a personal calling. After years of working for large corporations in high-pressure environments, I started to feel cynical and detached. I often felt limited abnd boxed in, and was a long way from living in line with my personal values - candour, creativity, curiosity, impact and fun. I realised my passion lay in something deeper: the opportunity to help earlier stage, scaling businesses and experienced yet conflicted individuals overcome uncertainty and break through the barriers that hold them back.

Whether it’s guiding teams through complex transitions or helping individuals unlock their next career step, I find my purpose in connecting the dots and creating clarity amidst chaos. What excites me every day is the potential to create and transform. I wake up energised by the idea of partnering with a new business leader or coaching client, knowing that together we can turn challenges into opportunities and confusion into growth. It’s this sense of possibility and the chance to make a lasting impact that energises me today.

how my values align with yours

Why work with me?

Significant senior leadership experience in the tech industry including SaaS
I understand how to navigate the complexities of rapid growth and transformation. My track record includes guiding subject matter expert teams through complex international projects, optimising cross-functional operations, and implementing sales strategies that drive both short-term wins and long-term growth. I bring a strategic mindset focused on measurable results.

Strategic expertise backed by science
I hold a Master’s in Organisational Psychology, a certificate in Applied Neuroscience, and I'm a Prosci Certified Change Practitioner and a Co-Active Coach in training. My approach is informed by both the science of human behaviour and real-world leadership experience. I combine these insights to help senior leaders make informed, data-driven decisions and help teams and individuals drive peak performance.

Focus on sustainable, holistic growth
My unique approach bridges the gap between business strategy and personal development. I work with companies to build teams that are aligned, efficient, and growth-oriented, while also helping professionals explore their next steps. Whether it’s aligning teams or helping individuals unlock their potential, my focus is on growth at every level.

Global experience, local understanding
Having led teams and initiatives across multiple continents, I understand the challenges of leading in culturally diverse, international environments. My strategies are built to align globally and work locally, ensuring consistency and scalability across borders.

The Culture Principle Framework

For businesses, my approach centres around the Culture Principle Framework. This framework is adaptable and grounded in strategic insights that ensure the short-term tactics in your business are working toward your long-term goals.

Step 1: Assess and Align – Together, we begin by identifying key opportunities for alignment within your leadership and teams.
Step 2: Optimise and Execute – Next, we streamline your operations and improve collaboration across departments, removing bottlenecks that are holding back growth.
Step 3: Sustain and Scale – Finally, we implement strategies designed to scale with your company’s growth, ensuring long-term success.

Learn More about the culture principle framework

Life Career Coaching

The Culture Principle Framework

For individuals, my Life Career Coaching focuses on helping mid-career professionals navigate transitions with clarity and confidence. Whether you're considering a move into a new role, exploring new industries, or seeking a fresh start, I can guide you through a personalised coaching journey that focuses on aligning your professional and personal goals.

Step 1: Clarify Your Path – Together, we begin by understanding your strengths, skills, and ambitions.
Step 2: Strategic Exploration – Next, we explore potential career paths and opportunities that align with your strengths, values and interests.
Step 3: Confident Transitions – Finally, I support you as you make confident, informed steps toward your next professional chapter.

Learn More about life career coaching

My Vision

Fostering trust, inspiring innovation

My vision is to create environments where trust is at the core, whether that’s within teams, between leaders and their teams, or self-trust and confidence within individuals navigating their own career journeys. Trust creates genuine connection which in turn drives as sense of community and collaboration, leading to innovation and sustainable success.

I believe that leadership isn’t just about making decisions; it’s about building relationships, aligning goals, and cultivating a culture where every team member feels empowered to contribute. My work is grounded in creating environments where teams and individuals thrive together, pushing the boundaries of what’s possible.

About

Who am I?

Why I Started This Journey

Why work with me?

How I work

The Culture Principle Framework

The Culture Principle Framework

The Culture Principle Framework

Life Career Coaching

The Culture Principle Framework

The Culture Principle Framework

My Vision

Connect with me

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